Top 5 Fashion Games Performance on Android in Africa - Q2 2024

The second quarter of 2024 saw notable performances from the top five fashion game applications on the Android platform in Africa. Here’s a detailed look at the trends and numbers, based on data from Sensor Tower.

Left or right: Magic Dress up from ABI Games Studio experienced fluctuating weekly download numbers, starting strong at 169K in early April but dipping to around 81K in mid-May. However, downloads picked up again, reaching a high of 107K in mid-June. Weekly active users showed a consistent upward trend, growing from 474K at the beginning of April to 635K by the end of June.

Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES also saw varying download numbers, starting at 93K in early April and peaking at 130K the following week. After a mid-quarter dip, downloads rose again, reaching 112K in mid-June. The game maintained a robust weekly active user base, growing from 1.21M to 1.25M over the quarter. Revenue remained negligible, with a slight uptick to $3 in the final week of June.

Makeup Show: Makeover Salon from TapMagic had a steady increase in weekly downloads, starting at 56K in early April and climbing to 132K by the end of June. Active users followed a similar trend, increasing from 512K to 769K over the quarter.

Fashion Makeup: Dress Up Show, published by Deer Hunting And Shooting Game For Fun, saw consistent growth in downloads, beginning at 62K in early April and reaching 83K by the end of June. Active users also increased steadily, from 327K to 558K over the same period. Revenue, although minimal, peaked at $13 in mid-June.

Finally, Project Makeover by Magic Tavern, Inc. showed varying download numbers, starting at 42K in early April, peaking at 97K in mid-May, and then settling at around 49K by the end of June. The game’s weekly active users saw a slight decline from 295K to 305K over the quarter. Revenue was relatively stable, ranging from $4.3K to $5.7K throughout the period.

These insights into the performance of the top fashion games on Android in Africa during Q2 2024 highlight both the challenges and successes in this vibrant market segment. For more detailed analytics and insights, visit Sensor Tower.